Move more vending product
Don’t be stingy! I am not here to preach a sermon about how you can donate more to your church. We are talking vending machines here. How can we be more generous in our vending machines? I’m always surprised when I buy a used machine and find it set for the smallest vend possible! Are you kidding me? How do you expect that to work out for you?
Do people really think they are going to increase profit by setting their machine to vend 4 peanut M&Ms? You may be able to increase your profit margins a little however at the cost of what? The amount of product volume you move? Moving high volumes of product is vital to making larger sums of money in the vending machine world. How much repeat business do you believe will that bring? I will assure it will not bring you as much business as being generous with your vends in each of your vending machines.
How many people have been on location loading toys or gumballs and see that kid walk in who has been wanting that toy or a particular gumball. This is another opportunity to be generous. Kids score when they find me on location servicing equipment. Many people take the opportunity to make a sale and say, “hey kid its .25 cents. I suggest to you that this is the wrong approach to take and this is why. When you give a kid the toy he has tried for with the money he has earned doing his chores what do you think that kid is going to do? When he gets home he is going to run out side with that toy and tell all his friends, “hey I saw the vending machine guy servicing the vending machine and he gave me a handful of gumballs and a toy I have been wanting.” What do you think is going to happen next to those groups of kids? They are going to drop everything and they are going to come running to the machine to see if they can catch me there handing out free stuff. By the time they get there I am always long gone and they are left looking at all the new products I just stocked the machine with and that they will want. This will make you more money. Everyone wants an opportunity to get something for free. I love getting free stuff. So do your customers. Be generous to them when you run into them on location. Parents will feel obligated about giving their son or daughter money the next time they pass by the machine. Trust me.
As we all know a successful location depends on regular customers as well as high foot traffic. I almost always run into someone when I am servicing my route who is happy to tell me “HEY, I hit this machine like three times a week.” Open that hopper all the way, it will pay off in higher volume which to me is more important than an extra profit of 2 or 3 cents per vend. Just try this, put 7 peanut M&M”S in one hand and 4 in the other. There is a BIG difference. Don’t let someone walk away from one of your machines feeling cheated, they may never come back.